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Press Release
ARC Advertising Publicidad Inc. Finalist at the American Bankers Association Marketing Awards
Santa Ana, CA - January 3, 2008. ARC Advertising Publicidad was selected as a finalist at the Annual ABA Conference
Marketing Awards in Baltimore, Maryland this past fall, for its strategic and creative development of the
"La Cuenta Internacional" Account from First Financial Bank (Texas).
ARC developed a brand new logo identity and theme for this product, along with all the visuals and support materials for
the campaign. The initial campaign components included outdoor, print, in-branch collateral, signage, community
outreach and promotional materials.
"La Cuenta Internacional" offers a unique way of forwarding money internationally safely, reliably and quickly, and without
the fees and charges associated with traditional money forwarding methods. The campaign theme "Easy for You, Easy for Them"
was extremely well received by consumers who send money regularly.
First Financial received several letters from account holders who thanked the bank for creating this product.
Some customers told their stories of how it was really "easy for us here in the U.S. and for our relatives at home."
"This is a real success story that started with a good idea and with a strong desire to help consumers overcome the
typical and often unfair financial hardships they face when forwarding money to their relatives," said Augusto Cruzalegui,
President and CEO of Santa Ana-based ARC Advertising Publicidad, Inc.
Contact: Augusto Cruzalegui
acruzalegui@arcadvertsing.com ARC Advertising Publicidad Cell: (714) 785-3261 Phone: (714) 550-1055 Fax: (714) 550-1077 |
ARC Advertising Publicidad Expanding into Latin America
ARC Advertising Publicidad Inc. Finalist at the American Bankers Association Marketing Awards
ARC Presenting at High Desert Hispanic Chamber of Commerce
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