ARC offers the experience, research insights, and passion necessary to successfully reach all
levels of the Hispanic market.
When you explore the Hispanic market, the next question should be: Which one? We have the
answer to this and to all your questions. With ARC, there is no guessing on what steps to take or
how to address all your areas of opportunity.
We firmly believe that to achieve results you need solid market research, a strong brand
positioning that truly reflects who you are, and measurable objectives that keep you focused on
the ultimate goal. Without these key components, creative campaigns are just entertainment.
We build brands in ways that make them resonate with the various cultures in
your target segments and We want to share what we know.
We understand you have very specific needs and your reality is your
own, regardless of what your competition is doing. Our specialty is creating advertising and
marketing programs that are a true reflection of who you are and what you have to offer.
Talk to this man, he knows how to get it done effectively, on time and on budget.
Augusto R. Cruzalegui
President & CEO