ARC Advertising Publicidad :: Our Services & Capabilities

106 W. 4th Street, Suite 400 Santa Ana, CA 92701
(714) 550-1055 :: information@arcadvertising.com

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Marketing Consulting Services

In today's tough economy, many organizations are facing the need to retrench and stick to core functions. ARC can help you tighten your financial belt while maintaining a well managed, highly visible, and effective market presence. By outsourcing your marketing management and day-to-day operations to ARC, you leverage two decades worth of professional marketing expertise, without incurring the cost of retaining such talent in-house.

Market Research & Strategic Planning

When it comes to your account management team, you need people who can develop an effective and efficient strategic plan for your business. We have a passion for research and believe in the power of well-balanced media and creative. We are good listeners and are even better thinkers.

Creative Development & Production

We understand that effective creative must be based on sound strategies, not just pretty pictures. We always explore ideas without creative limitations and are not afraid to try new things. Our creative and production work is always budget-conscious and culturally relevant. ARC is a bilingual and bicultural environment. We are uniquely structured to respond quickly to your cross-cultural creative needs.

Media Planning & Buying

Our media professionals have extensive experience in the U.S. Hispanic media environment. We believe media planning can be both creative and strategic. We are aggresive negotiators who believe in value and efficiency. Our solid relationships with the Hispanic media give us great negotiating leverage. As with all our clients, we are a full disclosure agency.

Community Relations & Special Events

We believe in generating quantifiable customer traffic and relationships, not just awareness and good will. We strive to create unique outreach opportunities through targeted community activities and special events that complement our overall strategic plan.

Promotions

Let us develop Hispanic promotional strategies that generate excitement among your customers and staff alike. Targeted promotions create the additional exposure and impact that a well-rounded marketing program deserves.

Copywriting & Translation Services

Clear communication is a basic need. Literal translation is a common misstep. Avoid damaging your reputation and credibility by entrusting your translation and coprywriting to professionals with the skills to adapt your message for maximum cultural relevance and impact. ARC provides the best in human translation and transcreation services refined over 20 years of serving industry leading organizations.

Interactive Services

The web is global and your message should be as well. Computer use among Hispanic consumers continues to grow at exponential rates. Make sure that your product and service is easily accessible on the web, via email, and via mobile technology.